The time is right to #eatmoreausveg

Sep 1, 2020

National fresh food producer PMFresh has welcomed an initiative by peak industry body AUSVEG to encourage people to eat more Australian vegetables.

PM Fresh CEO Ben Watt said the company’s passion has always been the huge variety of amazing Australian fresh produce and finding new and interesting ways to showcase them.

“It’s critical now more than ever that we not only turn to nutritious vegetables to keep us well and healthy, but we also make sure those local farmers and producers are being looked after,” Ben said.

AUSVEG recently launched the #eatmoreausveg trial initiative on Instagram, bringing in a range of resources and information on creative ways to use Australian vegetables, as well as tips on reducing food waste and commodity facts. It has also teamed up with VicHealth CEO and social media influencer Dr Sandro Demaio to share exciting veg-based recipes at home. You can follow it both on their dedicated account at or use the hashtag to add to your own vegie creations.

“The quality and variety of fresh vegetables Australia produces is absolutely second-to-none. We know this and live this every day, and we welcome any effort to encourage everyday Australian’s to rediscover their love for Aussie vegies,” Ben said.

PMFresh is a national value-added fresh food company which produces value add fresh convenience foods including salad bags and kits, as well as a vast array of fresh soups, meals and prepared vegetables for supermarkets, restaurants and the food service industry. PMFresh is a proudly Australian-owned company and uses only Australian-grown vegetables.